Even for the most ardent meat-eaters, the recent growth of the vegan movement has been hard to ignore. The US has seen a 600% rise in veganism since 2014, while in the UK it’s a little lower – a ‘humble’ 360% increase. But for many people, no matter how much they respect the principles of a plant-based diet, the idea of giving up a big, juicy burger remains inconceivable. Enter the Impossible Burger – a patty that looks, smells, tastes, feels and even ‘bleeds’ like a classic beef burger… with one major difference. It’s made entirely out of plants.
